Understanding Google Product

Search Engine Optimization (SEO) Tips For Blogger In Google Search Engine
The need for Google-friendly Blog.

Our Goal:

Provide Users with the most relevant results

1. Better information leads to better Blog.
2. Better Blog lead to better Search results.
3. Better Blog that are better understood by Google lead to even better search results.
   
   Your benefits:

1. Search engine traffic from visitors who were searching for exactly the information you have.

Webmaster Tools
Provides features related to your Blog's visibility in Google's search results:

1. Diagnostics
2. Statistics
3. Control

Diagnostics

Examples of Uses:
1. Crawling errors
You or your webmaster blocked search engines from accessing your Blog during development and forgot to let them back in at launch.
2. Content analysis
Liven up your search listings with better titles and descriptions for your pages.

Statistics
Data about how Google sees your Blog and presents it to users before they reach your Blog.

Use this data with Analytics to get a complete picture.
1. Top search queries
1. Which queries do you appear (or not appear) for?
2. Are you getting visitors for these queries?
2. What Googlebot sees
1. How are others sites linking to you?
2. Which keywords do you use on your pages?

Statistics - Links
How is your Blog connected?

1. External links
1. See which of your pages are getting links, and from where.
2. See which of these links get you traffic using Analytics
2. Internal links
1. Learn the link Structure within your Blog.
2. Which pages do you link to the most?
3. Prevent broken links when removing a post.

Control
Things you can do with Webmaster Tools
1. Target your Blog to a specific geographic location.
2. Remove outdated or private information from Google's results.
3. Create a rebot.txt file telling Google which Pages not to crawl.
4. Monitor and control Google's crawl rate of your Blog.
5. Tell Google about all of your URLs With a Sitemap.

Three Things
- Verify Blog ownership
Full access to Data and Tools for verified Blog owners.
- Check for crawl errors
Diagnose and fix those 404s
Redirect moved/renamed pages.
Contact webmasters who are linking to you incorrectly
- Clean up your snippets
Use the content analysis tool to identify post with limited or missing meta data.
Create unique and informative titles and descriptions for each post.


Google Analytics

Benefits:
1. Understand how visitors engage with your site.
2. Compare performance of all marketing efforts from emails to keywords to offline campaigns.
3. Integrated with Adwords but also tracks non-Google campaigns.
4. Identify areas for Blog improvement.
5. Pinpoint breakdowns in conversion processes.
6. Track e-commerce metrics, such as revenue, average order value, and conversion rates.

For Best Results:
1. Get started with Visitors, Traffic and content overviews.
2. View data in context.

3. Create goals.